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Aditya Birla Health Insurance (ABHI) is one of the newly launched companies in the health insurance market. Aditya Birla provides insurance services in different domains through its financial services wing. Health insurance, however, is provided as a standalone service by Aditya Birla. This company has been established in partnership with South Africa-based MMI Holdings Ltd, which owns 49% stake in the venture. The company looks forward to position itself in the highly competitive health insurance business, which is still growing in the Indian market.
Aditya Birla Health Insurance is already operating in the Indian market, and it currently offers multiple products for individuals, families, and groups. Some of the key features and benefits of ABHI can be listed as follows.
Aditya Birla Health Insurance offers a diverse range of plans based on the requirements of customers. The plans offered by the company can be listed as follows.
Plan Name | Plan Basis (Individual, family, etc.) | Sum Insured (Min and Max) | Policy Term |
---|---|---|---|
Activ Health Essential | Individual and Family | Min: Rs.50,000 Max: Rs.10 lakh | 1 to 3 years |
Activ Health Enhanced | Individual and Family | Min: Rs.2 lakh Max: Rs.2 crore | 1 to 3 years |
Activ Secure - Personal Accident | Individual | Varies | 1 year |
Activ Secure - Critical Illness | Individual | Varies based on different plans | 1 year |
Activ Secure - Hospital Cash | Individual | Varies based on the cash amount and the duration chosen | 1 year |
Activ Secure - Cancer | Individual | Varies | 1 year |
Activ Assure - Diamond | Individual and Family | Up to Rs.2 crore | 1 to 3 years |
Group Activ Health | Individual and Family | Varies | 1 year |
*Premiums may vary depending upon factors like age, location, term of the plan, and prevailing taxes/GST.
Activ Health Essential by Aditya Birla is a comprehensive medical insurance cover specifically designed for the middle income segment of the country. This plan comes in multiple sum insured options based on the affordability of the proposer. In addition to the regular reimbursement and cashless treatment benefits, this policy also provides access to the value added benefits offered by the company including Health Returns, Wellness Coach, etc.
Entry age | From 91 days; no upper limit |
Family floater cover | Coverage offered for up to 9 members including dependent parents and parents-in-law |
Sum insured | Rs.50,000 to Rs.10 lakh |
Copayment | Mandatory copayment of 20% |
Cumulative bonus | Up to 10% per claim-free year subject to a maximum of 100% |
Pre-hospitalisation expenses | Up to 30 days prior to the date of hospitalisation |
Post-hospitalisation expenses | Up to 60 days after discharge from the hospital |
Road ambulance cover | Network hospitals - actual expenses Non network hospitals - maximum of Rs.2,000 per hospitalisation |
Activ Health Enhanced by Aditya Birla is a health insurance cover designed to provide enhanced coverage for policyholders. This policy is available in flexible terms ranging from 1 to 3 years, and it offers a range of benefits for policyholders. This policy is available for both individuals and families. In addition to the regular benefits, customers who have this policy can also access the value-added benefits provided by the company.
Entry age | From 91 days; no upper limit |
Family floater cover | Coverage offered for up to 9 members including dependent parents and parents-in-law |
Sum insured | Rs.2 lakh to Rs.2 crore |
Copayment | Not required |
Recovery benefit | Up to 1% of the sum insured subject to a maximum of Rs.10,000 |
Cumulative bonus | Up to 20% per claim-free year subject to a maximum of 100% |
Reload of sum insured | Automatic reload for claims other than the one for which the sum insured got exhausted (For accidental claim, sum insured can be reloaded for the same claim.) |
Organ donor expenses | Covered for both receiving and harvesting an organ |
Domiciliary hospitalisation | Available up to the sum insured limit |
Day care treatment | Available for various medical procedures like dialysis |
Road ambulance cover | Network hospitals - actual expenses Non network hospitals - up to Rs.5,000 per hospitalisation |
Pre hospitalisation medical expenses | Covered for up to 60 days before admission in a hospital |
Post hospitalisation medical expenses | Covered for up to 180 days after discharge from the hospital |
Personal accident covers are mainly for providing financial security against the unexpected risk of accidental death or disability. Aditya Birla Activ Secure - Personal Accident is designed just for that purpose. This personal accident cover offers coverage against permanent total disability, permanent partial disability, and death. In addition to the regular benefit, this policy also comes with a range of optional covers to provide enhanced protection.
Accidental death | 100% of the sum insured |
Permanent total disability | 100% of the sum insured |
Permanent partial disability | Up to 100% of the sum insured depending upon the nature of the disability |
Education benefit | Lump sum payment of 10% of the sum insured for a surviving child |
Orphan benefit | 10% of the sum insured subject to a maximum of Rs.15 lakh |
Emergency ambulance service | Up to Rs.1,000 |
Funeral expenses | 1% of the sum insured subject to a maximum of Rs.50,000 |
Modification benefit | Up to Rs.1 lakh for modification of home or vehicle |
Compassionate visit for travel expenses | Domestic travel - up to Rs.10,000 International travel - up to Rs.25,000 |
Cumulative bonus | 5% of the sum insured per year subject to a maximum of 50% |
Temporary total disability (optional) | Weekly benefit up to Rs.50,000 for 100 weeks |
Accidental hospitalisation (optional) | 1% of the sum insured subject to a maximum of Rs.1 lakh |
EMI protect (optional) | Monthly instalments for loans as per the policy terms |
Loan protect (optional) | Coverage for any loans taken by the insured |
Activ Secure - Critical Illness policy by Aditya Birla is a health cover that pays lump sum payment following the first detection of any of the named critical illness in the list. The plan is available in different variants and comes with a lot of flexible options. It comes with a low survival period to ensure that policyholders get the benefits immediately. As a critical illness cover, this policy ensures that policyholders get adequate financial support if they are diagnosed with a major illness.
Plan 1 | Coverage for up to 14 illnesses with 100% payout |
Plan 2 | Coverage for up to 50 illnesses with 100% payout |
Plan 3 | Coverage for up to 64 illnesses 100% payout for 50 critical illnesses under List A 50% payout for 14 critical illnesses under List B 150% payout if diagnosed with more than one critical illness |
Wellness coach (optional) | Coaching to get advice on changes to lifestyle, fitness, and nutrition |
Medical second opinion (optional) | Second e-opinion from a panel of medical experts |
Activ Secure - Hospital Cash by Aditya Birla is a health insurance cover that offers daily cash benefit during the period of hospitalisation. While a regular medical insurance cover pays for the medical expenses incurred during hospitalisation, there are many hidden expenses involved in hospitalisation. This hospital cash benefit will come in handy for a range of expenses including food, travel, convalescence, etc. This plan comes with different options and ensures that patients have adequate money for their day-to-day expenses during hospitalisation.
Daily cash benefit | Available after each completed period of 24 hours in hospital Available for 30 days or 45 days or 60 days in a policy year based on the plan chosen by the policyholder |
Double benefit for ICU hospitalisation | Available for a maximum of 10 days in a policy year |
Convalescence benefit | 1 day worth of cash benefit (for hospitalisation more than 7 days) |
Parental accommodation | 1 day worth of cash benefit if children aged 12 or less get admitted in a hospital (available for hospitalisation 72 hours or more) |
Deductible | One day |
Wellness coach (optional) | Access to wellness coaches for advice on lifestyle, fitness, and nutrition |
Activ Secure - Cancer Secure is a disease specific covered offered by Aditya Birla Health Insurance. Unlike a critical illness cover, this policy offers protection only against cancer. Various stages of cancer are covered in this policy, and it pays a lump sum upon the first diagnosis of cancer. Being a disease-specific policy with limited coverage, this policy can be availed for a cheap price. In addition to providing coverage for cancer, this policy offers a range of other benefits such as wellness coaching and medical second opinion.
Payout benefits | 50% of sum insured for early detection 100% of sum insured for major stage detection 150% of sum insured for advanced stage detection |
Additional payout | Payout available for major stage even after initial payout for early detection |
Survival period | 7 days following the first diagnosis of cancer |
Cumulative bonus | 10% per claim-free year subject to a maximum of 100% |
Wellness coaching | Access to wellness coaches for advice on lifestyle, fitness, and nutrition |
Aditya Birla Activ Assure - Diamond is a health insurance cover that offers a range of specific benefits for policyholders. This cover ensures that policyholders are well protected and their financial security is not threatened following any illness. In addition to offering protection against hospitalisation costs, this policy provides coverage for various day-care procedures. This is a high-end plan intended to provide coverage for people with huge coverage requirements.
Entry age | From 91 days; no upper limit |
Sum insured | Up to Rs.2 crore |
Day care treatment | Covered for up to 586 procedures |
Organ donor expenses | Covered for both receiving and donating organs (If receiving organ, expenses of the donor are also covered.) |
Reload of sum insured | Reload up to 150% subject to a maximum of Rs.50 lakh |
Daily cash allowance | Rs.500 per day (max. 5 days) for sum insured up to Rs.4 lakh |
No claim bonus | 10% per claim-free year subject to a maximum of 100% |
Health checkup | Once a year based on the age and sum insured amount of the insured person |
Unlimited reload of sum insured (optional) | Reinstatement of sum insured multiple times after various claims |
Super NCB (optional) | 50% per claim-free year subject to a maximum of 100% |
As the name implies, Aditya Birla Group Activ Health is a group medical insurance covered provided by the company. Group covers are primarily taken by employers to provide health cover for their employees. However, other groups such as members of an association may also take this cover. The specific terms of the cover and the benefits obtained can be discussed by contacting the company directly.
The following documents must be submitted to the insurer while making a claim under a particular policy.
The company’s customer service page will provide you with all the relevant details about making a claim.
The website of Aditya Birla Health Insurance provides you access to all the details about your policy and claim details. Following the occurrence of an event that may give rise to a claim, the company must be notified immediately. You can contact the company’s customer service regarding the claim. While filing for a claim, you must provide all the above mentioned proofs and documents. Once the documents are submitted, the company will verify the claim and provide the settlement amount. During the claim process, you can check the status of your claim by logging in into the company’s website.
Aditya Birla Health Insurance announced that it will offer payouts on a monthly basis to those who maintain healthy lifestyles. It will also launch a chronic care management programme for policyholders who suffer from health conditions like hypertension, diabetes, asthma, and high cholesterol. The CEO of the health insurance company, Mayank Bathwal, said that the insurer is one of the first to start such an incentive scheme for maintaining an active lifestyle. Policyholders can claim up to 30% of the premium through this initiative, according to Bathwal.
Bathwal also stated that the company attempts to engage with the policyholders on a regular basis. Health insurance companies usually offer free check-ups and only 2-3%, on an average, make use of the facility. In case of Aditya Birla, however, 40% of the policyholders take up free health check-ups from their policy. The company has even started virtual care managers so that they can provide support to policyholders at the time of claim settlement. Post operations of 2 full years, the company has 10 bank partners, 20,000 agents, and 2,200 employees.
31 May 2019
Aditya Birla Health Insurance announced that it has entered into a corporate-agency partnership with the reputed bank, Citibank. The health insurer will offer products such as Chronic Management Program and Health Returns to Citibank clients. The Head of the Retail Bank – Citibank, Sharad Mohan, said that the partnership with Aditya Birla will enable them to offer a wider range of products to their clients, in line with the bank’s objective.
The CEO of Aditya Birla, Mayank Bathwal, said that the company is delighted to work with Citibank, the ninth bancassurance partner, and that the alliance will help strengthen the reach of the company.
16 April 2019
To raise awareness on the need to be physically fit and avoid a sedentary lifestyle to improves one’s health on the whole, Aditya Birla Health Insurance teamed up with top choreographer Remo D'Souza and have launched their new campaign ‘Jump for health’. On the day of the launch of the campaign, the campaign received 1.1 million jumps and looks to achieve 10 million jumps by the end the campaign which is in a month. As per the plan of the project, for every 10,000 jumps, one prosthetic leg will be donated to an under-privileged disabled person. At the launch of the campaign, the CEO of Aditya Birla, Mr. Bathwal, said that the company goes beyond just providing health insurance to our customers. We are committed to ensure that people follow a healthy lifestyle and sustain it. For #JumpForHealth 2019, we have collaborated with India’s leading choreographer - Remo D’Souza where, he is leading the campaign by creating a #JumpForHealth themed dance and will nominate others to contribute by jumping for the movement. Those participating have to take a video of themselves jumping and upload it on a social media platform and tag #Jumpforhealth. The participant has to then nominate 3 people to jump.
15 April 2019
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