Max Life Insurance is one of the top private life insurers in India. The company has the reputation of being a top insurance company that isn’t affiliated to and promoted by any of the major banks in the country. With the help of its diverse range of products, the company has managed to gain a foothold in different parts of the country. The company offers various products including term plans, savings plans, retirement plans, child plans, group plans, etc. If you are looking for a life insurance plan, you must take a look at the plans offered by Max Life Insurance before coming to a final decision.
|Percentage of Grievances Solved||100%|
|Claim Settlement Ratio||98.26%|
|Group Death Claims||99.35%|
|Percentage of Claims Rejected||0.65%|
|Solvency Ratio||3.09 (for the quarter ended March 2018)|
Max Life Insurance?offers plenty of products and services for the Indian market. These plans range from savings, protection, and retirement plans. Mentioned below are all the products the company has on offer:
|Online Term Insurance Plans||Protection Plans||Child Plans||Retirement Plans||Growth Plans||Savings Plans||Group Plans|
|Max Life Online Term Plan Plus Basic Life Cover||Max Life Cancer Insurance Plan||Max Life Future Genius Education Plan||Max Life Forever Young Pension Plan||Max Life Fast Track Super Plan||Max Life Guaranteed Income Plan||Max Life Group Term Life Platinum Assurance Plan|
|Max Life Online Term Plan Plus Life Cover + Monthly Income||Max Life Super Term Plan||Max Life Shiksha Plus Super Plan||Max Life Guaranteed Lifetime Income Plan||Max Life Platinum Wealth Plan||Max Life Whole Life Super Savings Plan||Max Life Group Gratuity Premier Plan|
|Max Life Online Term Plan Plus Life Cover + Increasing Monthly Income||Max Life Premium Return Protection Plan||Max Life Perfect Partner Super Plan||Max Life Maxis Super Plan||Max Life Life Gain Premier||Max Life Group Super Life Premier in Lieu of EDLI|
|Max Life Monthly Income Advantage Plan||Max Life Group Super Life Premier|
|Max Life Savings Advantage Plan||Max Life Group Credit Life Secure|
|Max Life POS Guaranteed Benefit Plan||Max Life Pradhan Mantri Jeevan Jyoti Bima Yojana|
|Max Life Assured Wealth Plan||Max Life Group Credit Life Premier|
These plans offer coverage for individuals for a specific period of time and provide lump sum payment to the beneficiaries in case a policyholder meets an untimely demise. Term plans offered by Max Life has three distinct death benefit offers to choose from. Here’s a list of all the products the company has:
Protection plans are those which offer coverage against death, disability, and diseases so that a policyholder’s family can live a financially secure life in case he/she dies. Max Life offers the following protection plans for prospective customers:
Child plans offer individuals an opportunity to save for their children’s future. These plans help policyholders save a vast sum of money for their children’s education, marriage, and any other major expense a parent might incur when bringing up a child. Here’s a list of all the child plans offered by Max Life:
Retirement plans help individuals save for their own future and to set up up a corpus which they can use post their retirement. Max Life offers the following retirement plans for prospective customers:
Growth plans are those which help individuals increase their wealth through calculated investments. These plans are typically ULIPs, meaning the returns a policyholder receives is a result of their indirect investment in mutual funds. They are termed as an indirect investment because pumping the money into the stock market is done by company-appointed fund managers. Here’s all the growth plans the company has on offer:
Savings plans help policyholders save for their future and also offers life cover apart from returning the premiums paid with interest. Plans offered by Max Life under this category include:
Group plans are primarily offered to employment organisations which are required by law to provide a number of benefits to their employees. These benefits range from gratuity, leave encashment, annuation, and the like. Here’s a list of group plans Max Life offers:
Max Life Insurance has presence across all the states in the country through its own offices and partnered offices in the form of AXIS Bank. Here’s a list of offices from some major cities and states:
|State||City||No. of offices||Contact|
|Andhra Pradesh||Vijayawada||1||1860 120 5577|
|Tirupati||1||1860 120 5577|
|Vizag||1||1860 120 5577|
|Gujarat||Ahmedabad||5||1860 120 5577|
|Gandhinagar||1||1860 120 5577|
|Surat||3||1860 120 5577|
|Delhi||Delhi||16||1860 120 5577|
|Haryana||Gurugram||3||1860 120 5577|
|Karnataka||Bangalore||5||1860 120 5577|
|Mysore||1||1860 120 5577|
|Kerala||Kochi||1||1860 120 5577|
|Calicut||1||1860 120 5577|
|Madhya Pradesh||Bhopal||1||1860 120 5577|
|Indore||2||1860 120 5577|
|Maharashtra||Mumbai||13||1860 120 5577|
|Pune||4||1860 120 5577|
|Nagpur||2||1860 120 5577|
|Orissa||Bhubaneswar||2||1860 120 5577|
|Cuttack||1||1860 120 5577|
|Punjab||Amritsar||1||1860 120 5577|
|Jalandhar||1||1860 120 5577|
|Rajasthan||Jaipur||2||1860 120 5577|
|Jodhpur||1||1860 120 5577|
|Udaipur||1||1860 120 5577|
|Tamil Nadu||Chennai||5||1860 120 5577|
|Coimbatore||2||1860 120 5577|
|Erode||1||1860 120 5577|
|Telangana||Hyderabad||1||1860 120 5577|
|Warangal||1||1860 120 5577|
|Uttar Pradesh||Lucknow||3||1860 120 5577|
|Noida||2||1860 120 5577|
|Ghaziabad||2||1860 120 5577|
|West Bengal||Kolkata||2||1860 120 5577|
|Asansol||1||1860 120 5577|
*The helpline number can be contacted everyday from Monday to Saturday (except on national holidays) between 9.00 a.m. and 6.00 p.m.
Based on the data released by Max Life Insurance for the year 2014-15, the company ranks fourth amongst private insurer in the country and has a market share of 9.7%. In money terms, the firm has a gross written premium of Rs.8,172 crores with sum assured Rs.2,26,701 crores.
According to the annual report released by the IRDAI, Max Life Insurance has the industry best claims paid ratio for the fiscal year 2017-18, surpassing India’s largest life insurer LIC. This is an important milestone for the company, which has posted an individual death claims paid ratio of 98.26% for the FY2017-18. During this fiscal year, LIC has settled 7.25 lakh claims out of the total industry settlement of 8.28 lakh claims. The claims paid ratio of LIC for this fiscal year stood at 98.04%.
Max Life Insurance has won a number of awards for its contribution to the insurance industry. Here’s all the awards the company has bagged so far:
Max Life has a number of esteemed individuals who are at the helm and have led the company towards constant growth. Here’s a list of all the key members from the management team:
Max Financial Services is the majority shareholder of the company with 72.1% stake, while the rest of the 27.9% shares are held by Mitsui Sumitomo Insurance Co. Ltd and other players.
As per the data released by IRDAI, here’s the company’s claim settlement ratio for the year 2017-18:
|No. of claims received||No. of claims approved||Claim settlement percentage||Average time taken||Percentage of claims rejected|
|9,821||9,606||97.81%||5 Calendar days||2.16%|
While the aforementioned table lists out claims for 2016-17, below is another table which will provide details of the settlement ratio from 2014-15 to 2017-18
|Claim settlement percentage||96.0%||97.9%||97.8%||98.26%|
Max Life Insurance has a robust claim settlement process, every claimant needs to follow to have their claims settled. Here’s a list of all the steps:
To have a claim settled a claimant must first register the claim with the company. Registering the claim requires the individuals to fill the relevant application forms depending on the type of claim being made i.e., death claim, health claim, group claim, and cancer claim. Each of these forms require a different set of documents to be submitted. Listed below are all the documents that are required:
Max Life Insurance, one of the prominent life insurance companies in India, has decided to mark the 6th of every month as ‘Protection Day’ and spread awareness among people about the need for financial protection. This initiative is found to be in close connection with its recent launch ‘Max Life India Protection Quotient Survey’ with Kantar IMRB. The survey indicated that the degree to which Indians feel financially protected is as low as 35. The company, as part of the ‘Protection Day’ initiative, will also host the ‘Super Customer Week’ during which time the many customers of the firm will be made aware about the different aspects of financial protection. Many educational initiatives will be started as part of this plan. The 240 branch offices of the company as well as the several offices of the distribution partners will all actively take part in the new initiative. The activities will be arranged for individuals of different age groups across many cities.
The Protection Quotient survey conducted by the life insurance company revealed that a majority of Indians are not well-prepared to face uncertainties that could occur in the future. It also made it known that lack of awareness is a reason for not having sufficient life cover.
13 May 2019
Max Life Insurance’s deputy managing director V Viswanand said the new sandbox regulation, the Insurance Regulatory and Development Authority (IRDA) is looking to implement may allow the insurance company to innovate and help other insurer’s come up with new ideas and experiment with products before launching them to the market.
One of the ideas kept forth by the insurance company was to give a premium holiday to its customers after five years which would allow them to grapple with the after effects of losing a job or other financial tensions that they may face. However, the current rule clearly states that the policyholder must pay premiums in order to enjoy the benefits of its insurance plan.
24 April 2019
Max Life Insurance has recently announced that it has appointed Mr. Aalok Bhan as its Director and Chief Marketing Officer. Mr. Bhan will be in charge of overseeing Max Life’s corporate communication, branding, and product operations with the objective of strengthening the company’s marketing endeavours, brand positioning, and product design strategies.
He will be based out of Max Life Insurance’s corporate office, which is located in Gurugram, and will report to Mr. Prashant Tripathy, who is the MD and CEO of Max Life Insurance.
Mr. Bhan joined the Executive Management Committee of Max Life Insurance in 2012. After serving as the Head of Products, Customer Marketing, and Corporate Communications, he took on the role of Chief Distribution Officer at Max Life Insurance in October 2016. Under him, the company’s distribution footprint expanded exponentially across the country.
Before joining Max Life Insurance, Mr. Bhan was employed as the CEO and MD of Dresdner Bank AG, India. He established FAB Advisors in the year 2009. He has also served ABN Amro, Royal Bank of Scotland, and Standard Chartered Bank in various capacities in the past.
30 January 2019
Renowned private life insurer Max Life Insurance has launched a new claim settlement feature called ‘InstaClaim’. Under this new initiative, the company promises to disburse claims worth up to Rs.50 lakh in a single day. This is subject to the condition that all the mandatory documents are received by the company.
The company noted that death benefit claims are eligible for InstaClaim benefit as long as the policy is in force for three continuous years. The company has one of the best claim settlement ratios in the private life insurance industry. For the fiscal year 2017-18, the company’s claim settlement ratio improved to 98.26% from 97.81% in the previous year.
The company also noted that a dedicated officer will be assigned for each claim to help policyholders and ensure a hassle-free claim settlement process. High claim settlement ratio provides assurance that the company will protect the families of its customers in the case of any unexpected eventualities.
25 January 2019
The IRDAI report released recently has revealed that Max Life Insurance has the highest claims paid ratio for the fiscal year 2017-18. The company’s claims paid ratio for this period stood at 98.26%. During this period, the company received a total of 10,330 death claims from its consumers. After repudiating 178 claims, the remaining 10,152 claims were paid by the company.
One of the notable achievements of this period is that the company’s claims paid ratio has outperformed India’s largest life insurer LIC. LIC took the second position with a claim paid ratio of 98.04%. During this period, the overall industry average stood at 97.68%.
The company attributed this success to its two-pronged strategy, which involves leveraging technology and strengthening its customer on-boarding process. The company also noted that it has taken effective measures to weed out fraudulent claims.
15 November 2018
Max Financial Services (MFS) announced its financial results for the second quarter of the current fiscal year. The company has reported an 18% growth in consolidated revenues to Rs.4,075 crore. The company’s profit after tax declined 22% to Rs.53 crore owing to one-time expenses associated with various factors like product shift mix, a higher proportion of protection sales, and the attempted acquisition of IDBI Federal Life.
Shareholders’ profit after tax for the second quarter increased 42% to Rs.185 crore compared to the same period of last year. Assets under management for the second quarter stood at Rs.56,070 crore, up 17% from the same period of previous year.
MFS is the holding company of Max Life Insurance. Max Life is the largest non-bank owned life insurance company in India. The company is also one of the top 5 asset management companies in India.
15 November 2018
Rahul Talwar has been appointed as the Senior Vice President and Head-Marketing of Max Life Insurance. Talwar will be based in Gurugram and will report to Manik Nangia who is the Chief Digital Officer and Director-Marketing of the insurance company.
Talwar will lead the insurance company’s marketing and brand activities and will accelerate the company’s journey across all touchpoints in India.
Rahul Talwar has over 14 years of experience in the FMCG sector and he will join Max Life Insurance Company in his new role after having previously worked at McVitie’s where he took care of the marketing function for South Asia and India. Talwar has also worked for Pepsico and Aditya Birla Group.
24 October 2018
In a recent development, Mr. Rajesh Sud, the Vice Chairman and Managing Director of Max Life Insurance, has stepped down from his position. Mr. Prashant Tripathy, the present Chief Financial Officer of Max Life Insurance, will be taking over Mr. Sud’s position next year. Mr. Sud was one of the founding members of Max Life Insurance and took over as Max Life Insurance’s CEO and MD in the year 2008. During his employment with Max Life, the company underwent rapid transformation and grew to become the fourth biggest private-sector life insurance company. To this end, Mr. Rahil Khosla, the Chairman of Max Life Insurance, said that Mr. Sud built a high-quality institution and a talented team. He added that Mr. Tripathy’s promotion was in line with the internal succession preference and in recognition of the company’s leadership team.
04 October 2018
For the fourth year running, Max Life Insurance improved its death claims ratio and according to the Insurance Regulatory Development Authority of India, the death claim ratio of one of India’s largest life insurers was at 98.26%. According to the Life Insurer, the death claims touched Rs.353 crore for FY 2017-2018. In FY 2016-2017, the company registered a de. th claims ratio of 97.81%. According to the director of Max Life Insurance, Vishwanand, In line with Max Life Insurance’s vision, mission and values we have aimed at our claims philosophy to be the “fairest, fastest and friendliest” as an important pillar of TCF – Treat Customer Fairly. Through a dedicated claims officer, we also provide guidance to help claimants through hassle-free claims process. In a country which has low protection penetration, high claims paid ratio provides the assurance to life insurance customers that their families will be safe in case of any eventuality and thus encourages them to opt for pure protection products. The company is making use of high-tech softwares to settle death claims, while using a predictive analytic model which checks frauds as well
20 September 2018
Max Life Insurance has launched an all-new insurance plan named Savings Advantage Plan that has a host of benefits and is flexible in terms of the options available under the policy. Policyholders can choose the policy term and premium payment mode depending on their savings philosophy. This plan helps individuals achieve their short-term, medium-term, and long-term savings goals. Also, policyholders can decide whether the death benefit or maturity benefit should be paid as a lump sum or as annual/monthly installments. Additionally, on maturity of the policy each year, 5.5% of the sum assured is provided to the person. And a step-up death benefit is provided after completion of 10 years of the policy term. A superior maturity benefit equal to 110% of the sum assured of the policy is provided on maturity of the policy. This flexible life insurance plan helps people plan and make good amounts of savings.
23 August 2018
In an independent survey conducted by Kantar IMRB, Max Life Insurance, one of the leading insurance companies in India has been ranked first in having the most loyal customer base. According to the survey, the insurance company has more than 77% of its customers who are loyal to the insurance company and has jumped from the 6th position it held last year to become the number one ranked insurance company to have the most loyal customer base. The data for this survey was collected with more than 7,000 customers from 15 cities contributing during the first quarter of the year 2018.
17 August 2018
Max Financial Services revealed its consolidated net profit for FY 2016-17, showing an increase of Rs.396 crore which was a 57% increase in comparison with the previous year. For FY 2016-17, the sole operating subsidiary of Max Financial Services Limited, Max Life Insurance showed a profit before tax of Rs.768 crore, which was a 50% increase in comparison with FY 2015-16. The embedded value of Max Life Insurance was recorded at Rs.6,590 crore on the 31st of March, 2017, and the operating return on EV was recorded at 20%.
1 June 2017
One of the biggest and most popular life insurance companies in India, Max Life Insurance, has won the AS Bronze award for ‘Improve 7 calendar day TAT for policy servicing; at the World Conference on Quality and Improvement. The project worked around the extensive utilisation of Lean Six Sigma tools and methodology – the results of which were lower servicing turnaround time by 50% of prescribed regulatory timelines of 15 days. A certificate of recognition for persistence in project management was also awarded to the project.
A couple of other projects revolving around ‘Reducing Crude Death Rate’ and ‘Clearance of Unclaimed Balance’ also won certificates of recognition. Each of the aforementioned projects were in keeping with the mission of Max Life Insurance Company Ltd., which is “being an honest life insurance company, committed to doing what is right for the customer”.
Max Life has made India proud not only with its work, but by also winning an award in which more than 300 projects participated from the world over this year. The Senior Director and COO of Max Life Insurance, Mr. V. Viswanand said, “We are pleased to receive this recognition on a global platform. This award is a testament to our constant endeavour in improving and delivering outstanding service to our customers to whom we offer comprehensive life insurance solution for long-term savings and protection as well as retirement solutions. The recognition received by all three participating projects from Max Life Insurance is a big recognition. The wins make it even more significant as our projects were representing India at this global platform and we proved that India can now compete with the world in terms of quality standards.”
17 May 2017
In a recent discussion, Mr. Mihir Vora, Director and Chief Investment Officer of Max Life Insurance, mentioned that the MPC (monetary policy committee) is likely to slash repo rates by 25 basis points in the coming 12 months. He also mentioned that structural liquidity available in the global system and local system has been a driving force in the past few months. For the future, Mr. Vora is hopeful of consistent consumption following the upcoming Pay Commission which will impact people’s spending power and help drive about a growth in the range of 6.5 % to 7%.
Speaking about the growth, Mr. Vora commented that even though the environment has been positive, the market growth has not yet reflected in the physical economy. He said that government spending is the cause of the economic hold-up, along with urban and rural consumption that are stopping capital expenditure from coming in.
4 May 2017
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